According to a survey by the Government, India is the 3rd largest startup economy in the world. There were around 50,000 startups in India in 2018 out of which 8,900–9,300 were technology-led. With 1300 new startups being born in 2019 alone, it can be estimated that 2–3 startups are born every day.
With such ever-increasing competition in the corporate world, it can be very difficult to attract the top tech talent to your company. It needs an understanding of the thinking of candidates as well as unique ideas that may help you stand out. Hence, here we are to help guide you on how to recruit the top tech talents for your company.
So, what are the qualities that can attract the top tech workers to your company?
1. Building a Brand Image
Generally, employees working in the tech field focus on being up to date with the latest events and news releases. Hence, investing in upcoming programs and events can be the best strategy to keep yourself in the public eye and gain their attention and trust as a great company to work for.
Through such promotions, you can spread the word about your company’s vision and mission, and what technology you are working with. Hence getting the attention of potential candidates.
Employees, especially millennials focus on CSR or Corporate Social Responsibility hence the organization can also get involved with various NGOs and in Social Works. The company may focus on showcasing its involvements on various social media platforms as well as in print media.
2. Leverage your established tech team
Birds of a feather flock together, right? Let’s apply this proverb in our bid to recruit the top talent. You can market your tech team by endorsing its background, achievements, and talents on your website and on other social media platforms as the candidates will feel excited to work with them if they are from a premium college or reputed company.
Not only this, if candidates are able to see a pattern that your company frequently publishes about its employees, this would work as a motivating factor for them to work in your firm.
Also, your tech team knows the best, what any new employee would look for while wanting to join your company. Therefore, running the draft for the job description by them or having at least one of them in the recruiting team can help provide them clarity about the job and increase the chances of a possible tech employee being attracted to your company.
3. Implement strategic Hiring Methods
While updating the hiring status of the company on regular platforms like the organization’s website, newspapers, and job search engines is important, it can also be really effective to advertise about the same on various social media platforms like youtube, Facebook, Reddit, etc. This can help them grab the candidate's attention easily as most of the people are known to spend their free time while scrolling through social media.
Also, care can be taken to ensure that while giving a job description, the advertisement also mentions the work culture, the vision of the company, perks provided, and one or two upskilling opportunities available in the future.
4. Invest in Technology
Any person wants to work with a company that has the latest technology or the technology that can help increase their knowledge for the future. Hence, a company can focus on investing in the latest software and hardware that is best suited to make employees’ working easier.
The technology being used in the projects acts as a magnet for the candidates and hence, should also be promoted on the media platforms.
5. Promote Career Growth for employees
According to The State of the Tech Skilling Landscape in India, 78% of employees look for further learning and skilling opportunities and around 82% of employees consider this an essential factor while choosing a company to work for. Even more according to a survey by TINYpulse 75% of employees look for a new job if they don’t have opportunities for professional growth. These facts show us the importance of investing in the upskilling of the employees through various measures like workshops, mentorship programs, etc.
According to the same articles, 81% of the companies even set aside a budget for investing in their employee’s upskilling. These companies provide funds to the employees if they wish to partake in any courses to add new knowledge for themselves. Such measures can help in attracting new candidates as well as help your own company in the long run as the latest knowledge can be applied for your organization’s working as well and make you working smoother and easier.
6. Make the interviewing procedure and experience pleasant
The first impression is the last impression- this is true for the candidates as well as the company. An easy application procedure such as just mailing the resume can help make the talent want to invest their time in applying for your company. If the interview experience is good and the staff pleasant and friendly, it will make them feel more motivated to work for your organization and to excel while working. This can be achieved by following measures like informing candidates of the reason behind their rejection, greeting them calmly during the interview, giving a definite date by which the company would respond back. This also helps in building a positive image of the company.
7. Provide flexible work schedules
If you were looking for a job and saw one that offered remote working for certain days would you not be tempted to apply? Technical work for the company can mostly be managed remotely from the security of their homes. Moreover, ease of working is a quality that attracts any human. Most employees look at if a good work-life balance can be established while looking for jobs. Hence, offering them days where they can work remotely according to their needs might help keep them hooked to your company.
So these were the 7 ways that you can follow to attract and retain good candidates for the tech profiles in your company. If you would like to give some suggestions, feel free to mention them in the comments section below.
