Marketing is essential for any business to prosper as it brings the organization into public view and helps them realize its purpose and potential.
According to the 2020 Digital marketing Report published by Dentsu.in, the digital marketing industry is set to grow at 27.42% CAGR. Spends on mobile devices are projected to reach a share of 64% of digital ad spends by 2022, as marketers target consumers glued to their mobile devices.
So, whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, we have created a list of top 10 books that will help you improve your marketing game and consequently bolster the confidence.
1. 100 Great Marketing Ideas (100 Great Ideas Series) by Jim Blythe
A great book for beginners, this book contains the top 100 ideas used by various companies or individuals that are actually effective. According to customer reviews, it is excellent for people who are not from a marketing background but wish to gain insight. It has a clean, easy to read, and sharp format. Each chapter is an idea, split into a short introduction, theory(short case study), and practice(author’s notes on its implementation)
2. Contagious: Why Things Catch On by Jonah Berger
The New York Times bestseller explains why certain products and ideas become popular. In his book, Jonah Berger breaks the cliched thinking around the importance of the huge marketing budget required for a product to be popular. After spending a decade in answering questions around marketing he comes up with 6 basic principles that drive all sorts of things to become contagious. From workplace rumours to youtube videos he covers all those things that drive people to make decisions varying from buying home to choosing a name for their kids.
3. Epic Content Marketing by Joe Pulizzi
This book guides the reader step by step on how to form stories that provide information as well as entertainment to the customer and compel them to act without even telling them to. Readers have praised this book for being replete with case studies that are useful and easy to understand. It is a very well-organized book that gets into the intricate details as well at the end, hence making it a recommended book for beginners as well as experienced in the field of marketing. Readers have gone as far as to say that this is a book that informs as well as inspires one towards the right path of content marketing.
4. Art of Social Media: Power Tips by Guy Kawasaki
This book is an excellent guide for businesses that depend solely on social media for their marketing. Guy Kawasaki is the author of the best-selling book “The Art of the Start and Enchantment”. He is also one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much more. Through many practical tips, Guy and Peg suggest strategies to produce a focused, thorough, and compelling presence on social media. They help the reader identify various steps of building a foundation, amassing their digital assets, optimizing their profile, attracting more followers, and effectively integrating social media and blogging.
5. The One-Page Content Marketing Blueprint by Prafull Sharma
This book acts as a simple yet complete guide to content marketing. Prafull Sharma successfully combines all the ingredients necessary for a successful marketing strategy. It is a 1O1 guide for anyone new to marketing, as well as a great read for anyone experienced in the field. The conversational tone of the book prevents it from becoming a boring lecture and instead presents it as a conversation with a friend. Readers view it as more than a typical marketing guide but, as a battle plan that is detailed yet simplified for the reader to easily follow.
6. Gonzo Marketing: Winning Through Worst Practices by Christopher Locke
This book is an excellent read for both people with a marketing background, as well as people with no marketing history. In this book, Locke proposes a new way of dealing with customers ie. through what he calls “The Gonzo Model”. It explains the main fault in the current marketing strategies as well as proposes new ideas for it. Locke focuses on how people no longer wish to be ordered to buy something but want to be a part of a community that uses or supports something.
7. The 1 Page Marketing Plan by Allan Dib
The book provides a simple guide on how to create a single-page marketing plan or strategy for any business effectively. It is a great resource for anyone with new startups as the author gives practical advice instead of lengthy stories. It is very focused on its main theme. A reader does not need to have any previous marketing experience to understand it. The unique factor in this book can be the external resources it provides for helpful material to make the reader’s task easier.
8. Building a Story Brand Clarify Your Message So Customers Will Listen by Donald Miller
The New York Times bestselling author uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. The revolutionary methods in this book provide readers with the ultimate competitive advantage. It emphasizes that the key to successful marketing is to be seen, heard, and understood effectively and that fewer words result in a larger audience. The uniqueness of the book lies in how it explains what everyone usually does wrong and why.
9. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by Kim
Recognized as one of the most iconic and impactful strategy books ever written, this book presents a systematic approach towards making the competition irrelevant and outlines principles and tools any organization can use to capture and create its own blue seas. It uses the holy grail of business books: creates a structured, numbered, framework for analysis and then selects examples that can fit into the framework. According to the readers, it is directionally correct in advice and suggests some thought-provoking ideas. It emphasizes the quality of the ideas and not the benefits of new technology.
10. The New Rules of Marketing and PR by David Meerman
This book is a benchmarking guide to marketing and PR, updated with the latest social media and marketing trends that are highly beneficial to even those who are new in the field. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales and shows how large and small companies, nonprofits, and more can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. The readers have found this book easy to read, with plenty of examples. It acts as a guide on what should and shouldn’t be done.